THE LAUNCH — Product Launch OS Brain
$49.00
◆ Stage-gate engine
THE LAUNCH — Product Launch OS Brain
Positioning, audience, messaging, assets, sequence — run in the order that actually works, with a runbook for the day and a review after.
What makes it different
Launches fail upstream of the copy. It won't let you write landing page headlines on positioning that hasn't held up, and it'll tell you when you're launching to an empty room.
Say it in plain words — it works out the rest
“Launching in three weeks, where do I start?”→ 01 · positioning
“Write my landing page”→ checks positioning first
“Where should I launch this?”→ 07 · channels
“Nobody's on my list”→ 08 · pre-launch
Inside · orchestrator + 10 specialists
01PositioningWhat it is, who it's for, what it replaces
02Audience & JTBDThe person and the job
03Message HierarchyWhat to say first
04Naming & TaglineClear before clever
05Landing PageThe page that converts
06Launch SequenceA sequence, not a day
07Channel SelectionWhere they actually are
08Pre-Launch ListDon't launch to nobody
09Launch Day RunbookHour by hour
10Post-Launch ReviewCapture the buyer language
Where it refuses to skip ahead
- No messaging without positioning — the copy waits until the thinking holds.
- No launch date without a list — it names an empty room for what it is.
- No channel plan without an audience — where they are, not where you are.
Works in all 7 channels
1Any chatupload the zip
2Claude Projectsadd as knowledge
3ChatGPT / GPTsknowledge files
4Gemini Gemsknowledge files
5Claude Codeskills folder
6Agent frameworkssystem instruction
7Paste-onlydegrades gracefully
Single-seat license for your own work, including client work.