Average order value (AOV) is your revenue divided by the number of orders in the same period. $24,000 from 400 orders is an AOV of $60. This AOV calculator works that out, shows your real AOV after refunds, tax and shipping, and tells you how much a price change, an add-on or a free shipping threshold would add.
AOV calculator
Use one period, such as last month. Example values are filled in. Change any field.
AOV (revenue ÷ orders)
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Net AOV
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Net AOV after changes
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Nothing you type is stored or sent anywhere. The calculator runs in your browser.
How to use the AOV calculator
Pick one period, like last month or last quarter, and take every number from that same period. Enter total revenue and the number of orders, and you have your AOV. Add sales tax, shipping charged and refunds to see your net AOV, which is the money you actually keep from an average order before costs. The what-if fields are optional. Use them to test a price rise, an add-on offer or a free shipping threshold before you build it.
How it works: the average order value formula
The calculator uses these steps. Every figure is per period.
- AOV = total revenue ÷ number of orders.
- Net revenue = total revenue − sales tax and shipping charged − refunds.
- Net AOV = net revenue ÷ number of orders.
- Price effect = net AOV × price change %.
- Add-on effect = add-on take rate × add-on price.
- Free shipping effect = share of orders that top up × average top-up.
- Net AOV after changes = net AOV + the three effects.
- Extra net revenue = (new net AOV − net AOV) × number of orders.
- Orders needed for a target = target ÷ net AOV, rounded up.
The what-if part holds your order count steady. In real life a price rise can lose some orders and a higher free shipping threshold can put some people off, so treat the result as the upper end and test before you roll it out.
Your store's own report may show a different AOV. Shopify, for example, changed its AOV definition in January 2023 to gross sales minus discounts, without later adjustments such as returns. You can see your order and sales totals in the Shopify sales report. That is why this calculator shows both numbers: the one your platform reports, and the net one you bank.
Worked example: how to calculate average order value
These are the example values in the calculator. They are an illustration, not a benchmark.
| Step | Sum | Result |
|---|---|---|
| AOV | $24,000 ÷ 400 | $60.00 |
| Net revenue | $24,000 − $1,800 − $1,200 | $21,000 |
| Net AOV | $21,000 ÷ 400 | $52.50 |
| Add-on effect | 10% × $20 | +$2.00 |
| Free shipping effect | 8% × $15 | +$1.20 |
| Net AOV after changes | $52.50 + $2.00 + $1.20 | $55.70 |
| Extra net revenue | $3.20 × 400 | $1,280 |
The store's dashboard says $60, but it keeps $52.50 per order before product costs. The two offers add $3.20 per order, a 6.1% lift, without a single extra visitor. To hit $30,000 net in the period, it needs 572 orders at today's net AOV ($30,000 ÷ $52.50 = 571.4, rounded up) or 539 after the changes ($30,000 ÷ $55.70 = 538.6, rounded up). That is 33 fewer orders to find.
How to increase average order value
A good AOV is one that is rising while your conversion rate holds. Compare yourself with your own last quarter, not with another store selling different products. These levers map to the calculator's what-if fields:
- Add-ons and bundles. Offer one relevant extra on the product page or in the cart. A small take rate on a useful add-on moves AOV more than a long list of suggestions.
- Free shipping threshold. Set it a little above your current AOV, close enough that one extra item gets people there. If you set it far above, most people will not bother.
- Price. A small price rise lifts AOV on every order. Check your margin and watch conversion for a few weeks after.
- Quantity breaks. "Buy 2, save 10%" works for products people use up or give as gifts.
Before you change offers, check that the product page itself is not losing people. Our Shopify conversion rate optimization guide shows how to find the leak. Once you know your new AOV, run it through the Shopify profit margin calculator to see what you keep per order, and the break-even ROAS calculator to see how much more you can afford to spend on ads. If traffic is fine but sales are not, start with these 11 checks.
Want someone to find where your store loses order value? Website Sales Fix reviews your product pages, cart and offers and tells you what to change first.
AOV calculator FAQ
How do you calculate average order value?
Divide total revenue by the number of orders in the same period. If a store took $24,000 from 400 orders last month, its average order value is $24,000 divided by 400, which is $60. Use the same period for both numbers, and decide whether revenue includes tax, shipping and refunds, because that changes the answer and makes comparisons unfair.
What is the average order value formula?
The average order value formula is AOV = total revenue ÷ number of orders. For a net figure, subtract sales tax, shipping charged and refunds from revenue first, then divide by orders. In the example on this page, $21,000 net revenue from 400 orders gives a net AOV of $52.50, against $60 on the headline figure.
Should AOV include tax, shipping and refunds?
For decisions about pricing and ad spend, use net AOV, which excludes sales tax, shipping charged and refunds, because that is the money you keep. Your platform may report a different figure. Shopify defines AOV as gross sales minus discounts, without later adjustments such as returns. Track both, but always compare like with like across periods.
What is a good average order value?
There is no universal good AOV, because it depends on what you sell and your prices. A useful test is your own trend: a rising AOV with a steady conversion rate is good. The AOV that matters most is the one that covers your product, shipping and ad costs per order with profit left over. Check that with a profit margin calculator.
How can I increase my average order value?
The common levers are add-ons and bundles, a free shipping threshold set a little above your current AOV, quantity discounts, and price changes. Model each one first. In this calculator's example, a 10% take rate on a $20 add-on adds $2.00 per order, and 8% of orders adding $15 to reach free shipping adds $1.20.
Where should I set my free shipping threshold?
Set it a little above your current AOV, so that one extra item or add-on gets most people over the line. If the threshold is far above your AOV, few customers will top up and you mainly give free shipping to orders that already qualified. Test it for a few weeks and compare AOV and conversion rate before and after.
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