B2B Data Provider: 6 Compared, Prices from $29 | PromptLeadz
Updated 29 October 2026
The right B2B data provider depends on whether you want a tool or a list. ZoomInfo and Cognism sell annual platforms, Apollo.io, Lusha and UpLead sell monthly seats with credits, and PromptLeadz sells checked B2B lists from $29 for 1,000 with no subscription. Buy on the list page, or ask for a free count first.
| Leads | Price | Each |
|---|---|---|
| 1,000 | $29 | 2.9c |
| 2,500 | $59 | 2.4c |
| 5,000 | $99 | 2c |
| 10,000 | $149 | 1.5c |
| 25,000 | $299 | 1.2c |
| 50,000 | $499 | 1c |
| 100,000 | $799 | 0.8c |
Free count and 15 real rows before you pay.
B2B data provider options compared
A B2B data provider sells contact and company data: names, job titles, work emails and often phone numbers. Some sell access to a database through a tool you log into. Others hand you a finished file. The table shows six, with how each one charges.
| Provider | How you pay | Best for |
|---|---|---|
| PromptLeadz | One-off list. $29 for 1,000 leads up to $799 for 100,000. No subscription. Free count and 15 real rows first. | A ready file of checked work emails for one campaign or market, without buying a tool |
| ZoomInfo | Custom quote, no public prices. SpendHound reports an average of $49,097 a year for companies with 50 to 1,000 staff. | Larger sales teams that want a full data platform |
| Cognism | Custom quote, no public prices. Vendr reports a median of $36,000 a year, with a range of $18,500 to $95,240. | Teams that need phone-verified mobiles |
| Apollo.io | Free plan. Capterra lists Basic at $49 and Professional at $99 per user a month. | Small teams that want data and email sending in one tool |
| Lusha | Free plan with 5 credits a month. Capterra lists Starter at $49.90 and Pro at $69.90 per user a month. | Quick lookups with a browser extension |
| UpLead | Essentials $99 a month for 170 credits, or $74 a month billed annually. Extra credits $0.60 each. | Small monthly volumes you search for yourself |
How to pick one
- Do you want a tool or a list? A tool means seats, credits and someone who searches every week. A list means one file for one job. If nobody on your team has time to build lists, a tool sits unused.
- How many contacts do you need in a year? Divide the yearly cost by the contacts you will really use. A tool at $36,000 a year and a list at $149 for 10,000 serve very different volumes.
- Can you see real rows first? Ask for a sample from your exact target and run it through an email checker before you pay or sign.
- Do you need phone numbers? Ask for them by name. Mobiles cost more with almost every provider.
Each B2B data provider, in brief
PromptLeadz
Good- Free count and 15 real rows before you pay
- Every work email checked before the file leaves
- 21 million contacts with a checked work email, any of 441 industries, any country, any job title
- Pay only for leads that arrive; bounces in the first 14 days replaced or refunded
- It is a file, not software: no CRM sync, no sending
- Delivery within two working days, not instant
ZoomInfo
Good- A full platform for teams that search every day
- Enterprise plans include unlimited usage, as SpendHound describes them
- No public prices; cost depends on headcount, usage and contract length
- SpendHound reports an average of $243,246 a year for companies with 1,000+ staff
Cognism
Good- Phone-verified mobile numbers (Diamond Data), sold as an add-on
- Intent data also available as an add-on
- No public tier prices
- Seats, data credits and add-ons are priced separately
Apollo.io
Good- Free plan to test the data
- Low entry price per user
- Priced per user, so cost grows with the team
- Capterra lists a Custom plan at $5,000 per user a year
Lusha
Good- Free plan with 5 credits per user a month
- Simple browser extension
- Credits per paid plan are not stated on Capterra; check before you buy
- Premium is $399.90 per user a month
UpLead
Good- Prices published on its own site
- 7-day trial with 5 credits
- Monthly plans with no long-term contract
- 170 credits a month on Essentials is small for a large campaign
- Professional is annual billing only, on a custom quote
Questions people ask
What is the best B2B data provider?
It depends on how you want to buy. ZoomInfo and Cognism sell annual platforms to sales teams, Apollo.io, Lusha and UpLead sell monthly seats with credits, and PromptLeadz sells a one-off list of checked work emails, built to your brief, from $29 for 1,000 with no subscription.
How much does a B2B data provider cost?
PromptLeadz lists cost $29 for 1,000 leads up to $799 for 100,000. UpLead Essentials is $99 a month for 170 credits. Apollo.io and Lusha have free plans, with paid plans from $49 and $49.90 per user a month. ZoomInfo and Cognism do not publish prices; trackers report an average of $49,097 a year for ZoomInfo at smaller companies and a median of $36,000 a year for Cognism.
Do I need a data tool or a one-off list?
A data tool fits a team that searches for new contacts every week. A one-off list fits a single campaign or a new market, when nobody has time to learn a tool. If you only need a few thousand contacts a quarter, a list usually costs less than a year of seats.
Is it legal to buy B2B data?
Buying business contact data and emailing people at work about relevant offers is allowed in many countries, but the rules differ. CAN-SPAM applies in the US and GDPR in the UK and EU. Check the rules where you and the people you contact are based, and ask a lawyer if you are unsure.
Can I get mobile numbers from a B2B data provider?
Yes, from most providers, usually at a higher price. Cognism sells phone-verified mobiles as an add-on. At PromptLeadz mobile numbers are added at double the tier price, from 9 million contacts with a mobile number.
Ready to get your data?
Tell us who you sell to. We count how many match the same day, free, and send 15 real rows. If you are happy with them, pay, and the file arrives within two working days.
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Sources for competitor facts (checked October 2026): UpLead from its own pricing page; ZoomInfo from SpendHound; Cognism from Vendr; Apollo.io from Capterra; Lusha from Capterra.